FONTANA ESSENTIALS
CASE STUDY
STRENGTHEN THEIR ONLINE BRANDING AND IMPROVE CLIENT RELATIONSHIPS
Fontana Essentials is an online natural essential brand that got its start as a candle-making date night activity for Eric and Kate Roerig. Quickly the brand is taking over social and challenging “toxic” big-box candle companies.
Outcome: Create content that builds brand and builds a connection with the viewer.
Fontana vs. Big Brand Candles
In this creative concept, we put Fontana’s all-natural candles up against the largest candle brand in a head-to-head; unbiased “smell test".” We blindfolded real people, captured their raw reactions, and created a piece that encompasses how great their product truly is.
Candle Care Instructions:
A big problem Fontana needed to solve was how to properly educate customers on how to care for their candles. Instead of creating another blog post, we created a piece of educational content that outlines the instructions needed in order to get the most out of your candle.
