Unlock the Power of Podcasting to Engage High-Value Clients

Hey there! So, I recently gave a speech on podcasting, and I wanted to share some key takeaways.

What is a Podcast and more importantly why does it matter: A podcast is like a radio show you can listen to anytime. You can learn while driving, cleaning, or running. It's easy to consume and has a broad reach.

Who Am I: I've had my share of health issues, like Crohn's disease. Despite surgeries, I bounced back. I even made a vlog for 270 days to document my journey. I started a video production company focusing on action sports. Over time, we've grown a solid online presence. Then, I expanded into commercial clients. I also host the "Defining Odds" podcast, interviewing inspiring individuals who've overcome challenges. I learned that vulnerability and value are critical.

Content >: Care about your guests. Learn from them, their unique experiences, and beliefs. Being genuine and showing care creates a strong connection. You can have different formats within your podcast. Maybe Q&A, interviews, or solo discussions. Variety keeps it fresh and offers more value.

Strategy: Don't stress about the strategy too much. Audio-only or video podcasts both work. Consistency matters, but you can adapt as you go. It's all about delivering content that matters to your audience. Here is software to help you record and publish your podcast on platforms like Spotify and Apple. Also, check out this article for gear suggestions.

Remember, it's not about perfection. Focus on creating valuable content and connecting with your audience. Good luck, and have fun podcasting!